Compulsion to eat whatever one wants

“Compulsion to eat whatever you want” may sound strange. But as you go on reading this article you will understand.

Are we really eating our own choice?

Who doesn’t have the desire to eat whatever they want? Everyone wants to eat as per their wish and according to their choice. But if your choice is not yours and it should be proved in any way that what you are eating is your choice. Then it puts a question mark on your freedom and ability to make a choice.

Let’s understand by example. You go to a restaurant which is Chinese. There you have a desire to eat bread. And you are served pizza. You wish to eat Gulab Jamun and you are given choices of Brownies and Chocolate Cake. And you accept it without protesting anything. Sometimes according to friends and sometimes according to fashion and type of restaurant.

Even if you want, you don’t take according to your choice, you eat the same in restaurants and under the pressure of fashion and status. Which has been made available to you. This is the compulsion to eat what you like. You have to make your choice according to the market under the pressure of fashion and status.

This same technique is also used on your wish to buy. You want to eat bhujia,(Snacks) pakoras or beans. But this desire of yours is marketed for chips and salty snacks which are factory made and advertised in the media. forces you invisibly to take the same.

Today, whether you are at home or outside alone or in a crowd, you are forced to buy and eat something or the other every moment on the walls of the market, on TV, on the radio, on the mobile phone.

You notice that in the advertisement of food delivery app, you hear the sound of puffing or cooking of any food, the purpose of which is to play with those feelings of your subconscious mind. that targets your appetite. And you have a strong desire to eat something. To make your desire strong and to motivate you to buy, you are given many temptations that make you feel cheap to buy that food.

If you don’t feel it, then your close relative or friend may feel it. In such a situation, you or your friend will definitely order it and you will also have to eat it.
Food choices are made in the market. And then the same is advertised as such. That slowly becomes your choice. The target of these companies are only children and youth. Whose dreams and imagination are limitless. Advertisements are made on the basis of these dreams and fantasies. And they are sold their favorite food or drink made of their choice.

The food industry never produces or promotes products that they cannot make and preserve for a long time. Even in the hotel business, you will see it limited to only a few types of dishes. You will find Matar Paneer Shahi Paneer in every hotel but you will rarely see Bhindi, Karela, (Okra,Bitter gourd)Torai (Zucchini) curry. Tea and coffee will be available everywhere but Kheer Halwa Puri is not available everywhere.

In Rajasthan, there is a tradition of offering and eating wheat or millet cooked with sugar and ghee for every festival, festival and auspicious work. This is called “Lapsi”. But the surprising thing is that except for one or two places, you will not find Lapsi shops anywhere in Rajasthan. Same is the case with many traditional dishes. Jaggery Gulgule, “Malpuve” is limited to one or two places all over India. You will not find Khichdi in any hotel dhaba.

There are innumerable food and drink items which you will not find in the market and even then you will find them in very limited areas. In such a situation, if you want to eat anything, then what is available in front of you other than the same worn out hotels, restaurants and dhaba’s menu cards and the same snacks and biscuits sealed in plastic bags. And if what is available is your choice, then it is a compulsion, isn’t it?