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Paid marketing of liquor by JIST NEWS online news channel.
JIST NEWS Faces Backlash for Alcohol Promotion
The recent marketing of liquor by the online news channel JIST NEWS has sparked controversy and drawn criticism from various quarters. Promotion of alcohol in any form is illegal and prohibited by the government, making such actions not only unethical but also punishable by law.
A concerning video featuring a female anchor from JIST NEWS discussing ‘Gulab Sharab’ surfaced on Facebook on April 29, 2023. Despite extensive efforts to locate it on the official JIST NEWS platforms like YouTube and their website, the video remained elusive. In the video, the anchor, known as “Maharani Mehansar” from Rajasthan, discusses the preparation and purported health benefits of a concoction called Maharani Mehansar Rose Liquor, which allegedly contains ingredients like black pepper and safed musli.
However, upon investigation, it was discovered that the pink color associated with the liquor was achieved through the addition of approved red coloring, contradicting the claim of using roses for its hue. Additionally, the video implies similarities between Maharani Mehansar Rose Liquor and another brand called “Somaras,” hinting at a sponsored nature.
This apparent sponsorship of alcohol promotion by JIST NEWS is deeply concerning. Despite attempts by concerned individuals, including an email inquiry from foodman.in to JIST NEWS for clarification, no response has been received, further raising suspicions about the channel’s integrity.
Such actions tarnish the reputation of journalism in India. While sponsored mentions of products like ‘Chyawanprash’ on television programs have previously raised questions, the promotion of alcohol by a prominent online channel like JIST NEWS is particularly troubling, especially given the rising issue of drug addiction among youth.
In light of these events, foodman.in has filed a complaint with relevant government regulatory bodies, urging action against JIST NEWS. Additionally, there have been complaints about alcohol-related content on YouTube, highlighting the need for greater scrutiny of online media and its impact on society, especially considering the influence it holds over impressionable young viewers. Turning a blind eye to such practices for the sake of views undermines the well-being of future generations and the integrity of journalism as a whole
